MEDIA INVITATION – Sentinelles Petitcodiac Riverkeeper Reveals Historically and Culturally Significant Name It Would Like for New Bridge on Petitcodiac River

News Conference to Take Place on Earth Day (April 22)


MONCTON – APRIL 20, 2021 – This Earth Day (April 22), Sentinelles Petitcodiac Riverkeeper (SPR) will be revealing a name for consideration for the new bridge being built between Moncton and Riverview – a name it believes appropriately recognizes the contributions of the Acadian, Mi’kmaq and Anglophone communities towards the restoration of the Petitcodiac River.

SPR believes there is a unique opportunity to acknowledge and celebrate the success of the Petitcodiac River’s restoration and its history and cultural legacy through the naming of the new bridge. Through many conversations between SPR, Fort Folly First Nation, and key stakeholders from communities along the river, a name was developed and officially submitted for consideration to the New Brunswick Minister of Transportation and Infrastructure.

As we get nearer the complete removal of the causeway and the grand opening of the new bridge, SPR believes it is time to solicit as much public support as possible towards this name in the hopes that the Department of Transportation and Infrastructure will grant the organization’s request. 

The name reveal will take place during a short news conference on Thursday, April 22, 2021, at 10 a.m. at the Moncton Press Club. Media are invited to attend. Note that physical distancing and mask-wearing guidelines under the current COVID-19 yellow alert level will be followed.  


Sentinelles Petitcodiac Riverkeeper is a not-for-profit organization. Our main objective is to restore the ecological health of the Petitcodiac and Memramcook River watersheds, including the Shepody Bay Estuary, located in southeastern New Brunswick. Learn more at

Media contacts:

Sentinelles Petitcodiac Riverkeeper
Ronald Babin, President (506-870-0816)
Krysta Cowling, Executive Director (506-233-6607)

Fort Folly First Nation
Michelle Knockwood, Indigenous Land Conservation Project Coordinator, (506-871-8923)


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